Brand Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• Develop and execute brand strategies to achieve business objectives and increase market share.
  
• Conduct market research to identify consumer insights, market trends, and competitor activities.
  
• Manage brand profit and loss (P&L) from top line to bottom line, ensuring revenue targets and profitability goals are met.
  
• Work closely with the sales team to develop and execute commercial measures and portfolio management initiatives that drive sales growth and market share.
  
• Analyze and interpret market data to develop actionable recommendations for product positioning and brand differentiation.
  
• Manage marketing budgets and allocate resources effectively to achieve maximum return on investment.
  
• Monitor and evaluate the performance of marketing campaigns, utilizing key metrics to measure success and identify areas for improvement.

YOUR SKILLS

• Bachelor's degree in marketing, business administration, or a related field (Master's degree is a plus).
  
• Proven experience as a brand manager or similar role in the FMCG industry, minimum 3 years of experience. 
  
• Strong knowledge of marketing principles, brand management, and consumer behavior.
  
• Excellent analytical skills with the ability to interpret market research data and make data-driven decisions.
  
• Creative mindset with the ability to think strategically and develop innovative marketing campaigns.
  
• Strong leadership skills and the ability to collaborate effectively with cross-functional teams.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.